Keeping costs in line and managing margins of at least 30% after trade spend is essential for creating an enduring brand in today's economic landscape, beverage industry veteran Seth Goldman advised during BevNET 2023.
Barely a month after Coca-Cola announced plans to phase out HONEST Tea, co-founder Seth Goldman, who sold the organic tea brand to Coca-Cola in 2011, says he plans to launch in a few months a new line of bottled organic teas under the ‘Just Ice Tea’ brand.
The HONEST Tea brand might be disappearing as brand owner Coca-Cola focuses on its Gold Peak and Peace Tea brands, but the organic, ready to drink ‘just sweet enough’ teas first launched by Seth Goldman and Barry Nalebuff in the late 1990s, it seems,...
If many people feel that their vote won't make much difference given the sclerotic nature of the US Congress, a growing number of consumers believe they can exercise power and enact social change via their purchasing behavior, which has big implications...